New book shows dentists how to survive the recession


Dr Marc Cooper's book, 'Running on Empty' is a comprehensive analysis of how dentistry has been affected by the current economic climate, and what dentists can do to navigate this new territory. Below is the introduction to the book by Marc.
 
"Not since the first day you walked into your practice have you had a world of uncertainty before you quite like now. Unclear. Doubtful. Threatening. For some, even though the conditions are radically altered, nothing will change. They will force old habits and tired routines that worked in the past onto this very different future. There will be others, however, who will take the risk and reformulate themselves and their practices and adjust and adapt to the new economy. You are at a crossroads and you need to decide which one of these two paths you will take.
The good news is there is opportunity in the recession. The opportunity is to transform your practice into a high performing enterprise fine tuned to deliver outstanding service through strong team work supported by
highly effective systems. If you can succeed in the recession by doing these things, when the economy rebounds, you’ll be stronger than ever. 

We offer to guide and navigate you through the nasty and turbulent waters of the current economy. We offer you the opportunity to change and reformulate yourself and your practice so you will have a successful, strong and, ultimately, more satisfying business. I appreciate who you are and what you have achieved in your life. This is but another step in evolving yourself and your business.
Be fearless!"

The book is now for sale on Amazon.



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